Within a company, hundreds or even thousands of critical decisions are made every day. These decisions affect the company's ability to generate revenue, the size of its costs, and the level of risk it faces. SPSS business applications can help you make these decisions most smoothly and efficiently.

Companies in all industries around the world are generating information from their data to align their current operations with their future goals. By integrating predictive business applications into everyday operations, organisations can control decisions and successfully meet their business goals. This is achieved by using past information to analyse the current situation and then predict the future. They use historical data to optimise, manage and automate their decision-making processes. As a result, they can increase cross-selling, reduce marketing costs, detect suspected fraud, or increase response rates to campaigns.